Lab-Grown Diamonds? Her Friends Will Never Know…
Maison Luxe is Primed to Lead This Growing $330 Billion Market(15)
August 24, 2021
The Top Reasons To Watch Out For Maison Luxe
U.S. OTC: (MASN)
It’s not always easy to completely reinvent yourself. Especially if you are a company operating in the ultra-competitive luxury sector in the middle of a global health scare that’s turned our world upside down.
What if I told you, though, that there’s a luxury brand out there whose stock has nearly doubled since July 1?.(5)
What if I also told you that this company, which JUST reinvented itself, has the world’s ONLY captured carbon lab-grown diamond producer under its belt?(1) Not to mention, with $2.5 million already in preorders for said diamonds(8) plus nearly $950k worth of purchase order agreements with one of the largest jewelry brands in the world, Signet International.(6)
Meet Maison Luxe Inc. U.S. OTC: (MASN).
Formerly known as a subsidiary of Clikia Corp and trading under the ticker CLKA, Maison Luxe, Inc., aka MASN, was officially reborn on April 21, 2021.(1)
To put it lightly, the company has completely overhauled its wholesale management and business model. And it’s flourishing. Rapidly.
Over the past sixteen months, Maison Luxe has expanded its foothold in the luxury goods space with new partnerships and contracts. Revenues have sharply grown with Maison Luxe as a stand-alone brand, and the narrative has become more coherent.
All as it develops more profound relationships with new partners, clients, stakeholders, customers, and the broader investment community.
Maison Luxe U.S. OTC: (MASN) May Be at the Start of a Skyrocketing Uptrend
It’s not always easy to rebrand and reinvent yourself. The MASN stock certainly had a bumpy road right during the start of its big rebirth.
However, all’s well that ends well. The company may be in the middle of an unprecedented uptrend since bottoming at roughly $0.257 a share on July 1, 2021. As of August 11, 2021, the stock has more than doubled, skyrocketing about 152.68% to $0.6494.(3)
This may be only the start for this stock too. Especially when you consider that as of August 11, 2021, MASN’s 20 Day Moving Average and 50 Day Moving Average look like bullish indicators.(4)
Furthermore, let’s take a look at the bigger picture. Luxury brands typically thrive on tourism and consumer optimism. After the year we’ve had full of lockdowns and store closures, many households now have more savings than they know what to do with. In fact, research shows that consumers may have up to $5.4 trillion in savings. (12) Needless to say, independent and luxury brands may see a significant spike in sales.
Additionally, while luxury goods may tend to show more volatility than regular consumer goods, they tend to grow at an accelerated pace during periods of economic prosperity.(13)
After all, with a razor-thin float of about 1.92M,(14) this stock could be a prime candidate for swift explosive moves before you can blink.
Who Exactly Is Maison Luxe U.S. OTC: (MASN)?
For fine goods connoisseurs, traditional supply chains are irrelevant or non-existent. Luxury purchases happen almost exclusively via established networks inaccessible through normal channels. The entire purpose behind Maison Luxe’s existence is accessibility to the finest goods.
Maison Luxe offers luxury retail consumer items that are responsibly sourced and affordable. It operates as a niche high-end luxury goods retailer. But here is what sets it apart from other luxury brands. It has a unique focus on aiding consumers to obtain rare luxury items that may otherwise not be reliably available due to the nature of luxury retail.
Maison Luxe focuses primarily on the fine timepiece and jewelry segments, both on a wholesale and B2C basis. Its Amani Jewelers subsidiary operates in the jewelry marketplace, with a strategic focus on the rapidly growing, $18 billion lab-grown diamond market.(5)
In addition, Maison Luxe holds a significant investment position in Aether Diamonds, founded in 2020 as the world’s first and only captured carbon lab-grown diamond producer.(1)
How Big Could The Opening Really Be For Maison Luxe U.S. OTC: (MASN)?
In a nutshell, generational.
As the economy heats up, demand for luxury goods should only increase. With fine jewelry and premium to ultra-luxury watches seeing combined annual sales of more than $330 billion,(15) Maison Luxe is at the forefront of a vital sector in the global luxury economy.
While 2020 was a slow year for luxury brands, for obvious reasons, companies like Maison Luxe are salivating at their prospects. Over the next five years, according to McKinsey, there are “significant opportunities for players to rewrite the rule book across products, distribution models, and engagement strategies. Those that anticipate or at least embrace the changes in the marketplace can participate in setting a new gold standard.”(15)
Sounds a bit like Maison Luxe, doesn’t it?
By 2025, McKinsey expects the jewelry and watches industries to grow globally at 3 to 4% per year (fine jewelry) and 1 to 3% per year (watches).(15)
Plus, with Maison Luxe gearing up to aggressively grow its online presence and eCommerce platform,(9) it could be in the middle of a global renaissance. After all, the online fine jewelry market expects to see sales skyrocket from 13 percent to 18 to 21% of the total global market by 2025.(15)
Maison Luxe’s Aether Diamonds subsidiary may be the x-factor here. McKinsey expects sustainability to play an increasingly important role in buying decisions, with purchases influenced by sustainability practices potentially tripling in the years ahead.(15) Maison Luxe is early to the party because Aether is believed to be the world’s first and only captured carbon lab-grown diamond producer.(1) For every carat of diamond sold, Aether permanently removes 20 metric tonnes of CO2 from the atmosphere.(8)
If McKinsey forecasts purchases influenced by sustainability to potentially triple, just imagine what Aether’s long-term future could look like. As of June 17, 2021, it’s already reached more than $2.5 million in pre-orders.
So What Sets Maison Luxe U.S. OTC: (MASN) Apart From Other Luxury Retailers?
There is a natural imbalance between supply and demand for luxury goods. Usually, demand outstrips supply because, in high-ticket items, demand is unpredictable. The production also carries financial risk on a per-unit basis for producers and distributors. That is why many very high-priced items are effectively produced by appointment.
As a result, many luxury goods – particularly timepieces and jewelry – are also produced in a counterfeit “knock-off” market aimed toward defrauding consumers. This can make it very difficult for consumers to confidently locate and purchase fine goods. Not to mention, it presents a significant opening in logistics. That’s where Maison Luxe comes in.
Maison Luxe was predicated on capitalizing on that logistics gap to benefit both its shareholders and consumers searching for difficult-to-procure fine goods with the means to afford them.
Maison Luxe sources its items exclusively from reputable vendors that share a long-time relationship with the company and its founder, Anil Idnani. Mr. Idnani chooses to stock only items in high demand and items capable of appreciating in value. The company aims to provide a quality experience to its customers by always keeping inventory up to date and engaging in a well-curated post-sale process. Customers can reach out with any questions or concerns and requests for items that might not be in stock.
Maison Luxe sells to end-user clients directly and retail stores, particularly in duty-free zones in Alaska and the U.S. Virgin Islands. Since its inception, it has also witnessed very rapid traction in the luxury goods marketplace. It has ambitious plans to expand its footprint beyond U.S. borders, specifically in Asia.(11)
What’s Maison Luxe U.S. OTC: (MASN) Have Going On Right Now?
Currently, Maison Luxe deals 90% in watches and 10% in other jewelry.(11) It also plans to raise further capital and expand its inventory to better serve clients and nurture relationships with repeat clientele. Management also believes that the company could evolve toward more substantial purchasing power to acquire goods in volume, lowering cost-of-goods-sold.
Most recently, on August 3, 2021, Maison Luxe announced a new $250k purchase order from Signet International, for example.(6) This is huge because of how well-known Signet International is with marketing and distributing luxury branded products.
Under the terms of the agreement, Maison Luxe will partner with Signet to distribute $250k in luxury timepieces. Maison Luxe will provide purchase financing for Signet, which will confer to Maison Luxe’s bottom line sales through Signet’s established end market relationships.
Anil Idnani, CEO and Founder of Maison Luxe, commented, “We continue to find tremendous value in our Signet relationship, with nearly $1 million in sales through this relationship over the past year. Relationships like this one provide a key piece of the puzzle as we strive to build a strong mix of sales channels, including direct to customers.”(6)
Over the past year, Signet has participated in roughly $950k worth of purchase order agreements with Maison Luxe.(6)
Most importantly, though, according to Idnani, this agreement “provides Maison Luxe with a strong tailwind as we gear up for an important uplist – a topic we will discuss in greater detail very soon.”(6)
Maison’s Aether Diamonds subsidiary has made some significant moves since April 2021 as well. Especially when you consider that Aether appears to be the world’s first and only captured carbon lab-grown diamond producer.(1)
- Maison, first and foremost, increased its investment stake in Aether Diamonds by 33% on April 26, 2021. This comes on the heels of continued successful execution by Aether management and further evidence of strong demand and protected market positioning in a unique market opportunity.(7)
- Maison Luxe announced on June 17, 2021, that Aether reached more than $2.5 million in pre-orders. For every carat of diamond sold, Aether permanently removes 20 metric tonnes of CO2 from the atmosphere.(8)
This could be massive. As potentially the only game in town for ESG diamonds, Aether provides Maison Luxe exposure to an ESG-focused investment theme that could drive as much as $67 trillion in investment flows over the next decade, according to Morgan Stanley.(13)
Not to mention, global ESG assets under management astoundingly grew from roughly $6 billion in 2015 to approximately $150 billion in 2020.(13) This trend shows no signs of slowing down either.
Maison Luxe U.S. OTC: (MASN) Also Has Aggressive Plans To Expand Online
Maison Luxe plans to invest in more aggressive visibility, particularly through social media. It especially appears excited by the potential to develop influencer-based marketing through Instagram.
On June 8, 2021, Maison Luxe announced that it was engaging a luxury goods web design specialist to overhaul its online presence and launch a global eCommerce hub for high-end watch sales. This overhaul also plans to include Maison Luxe’s central website, its social media presence, and all related newsletters and web-driven content and relationships.(9)
CEO Anil Idnani added, “Our image and reputation with our clients and partners has been built and maintained at a very high level, consistent with the luxury products we provide. We now want to take that same step on the public-facing side and maximize that opportunity as well.”(9)
Subsequently, a week later, on June 16, 2021, Maison Luxe announced that board member John Cormier, Founder, and CEO of WatchFacts, would be spearheading this process.(10)
Based on received design documents, Maison Luxe’s eCommerce platform should have the potential to integrate with Amazon.com, Ebay.com, Walmart.com, FarFetch.com, 1stDibs.com, and other eCommerce portals.(10)
More On Mason Luxe’s U.S. OTC: (MASN) CEO and Founder Anil Idnani
Anil Idnani boasts a vast background in the luxury trade. His family owned and operated retail travel businesses, dating back over 30 years. Mr. Idnani’s company catered primarily to fine timepieces and jewelry with storefronts in duty-free ports in areas such as Alaska and the U.S. Virgin Islands. To stay current with the brands and consumer needs, Mr. Idnani frequently visited trade shows both abroad and domestic, gaining knowledge and relationships with some of the most prestigious luxury brands in the market.
Mr. Idnani founded Maison Luxe with the vision to offer highly sought out luxury items that are responsibly sourced and affordable to the end customer. Due to market conditions, these items are otherwise often made highly inaccessible to purchase from unreliable sellers and at high costs. Mr. Idnani saw a void in the marketplace and an opportunity to provide customers with the experience of purchasing luxury items as a standard.
The Top Reasons To Watch Out For Maison Luxe
U.S. OTC: (MASN)
Source 1: https://www.globenewswire.com/en/news-release/2021/04/21/2214151/0/en/Clikia-Corp-Completes-Name-and-Symbol-Change-to-Maison-Luxe-Inc-MASN.html
Source 2: https://tinyurl.com/3jnhzbkn
Source 3: https://www.barchart.com/stocks/quotes/MASN/interactive-chart
Source 4: https://www.barchart.com/stocks/quotes/MASN/opinion
Source 5: https://www.mordorintelligence.com/industry-reports/synthetic-diamond-market#:~:text=Market%20Overview,period%20(2021%2D2026)
Source 6: https://finance.yahoo.com/news/maison-luxe-announces-250k-purchase-120000134.html
Source 7: https://finance.yahoo.com/news/maison-luxe-completes-transaction-increase-123000651.html
Source 8: https://finance.yahoo.com/news/maison-luxe-provides-investment-holding-120000530.html
Source 9: https://finance.yahoo.com/news/maison-luxe-engage-luxury-goods-113000539.html
Source 10: https://www.maisonluxeny.com/gallery
Source 11: https://www.maisonluxeny.com/investors
Source 12: https://www.cnn.com/2021/04/19/business/consumer-saving-spending-boom/index.html
Source 13: Client Provided Material 2 (Doc on MASN)
Source 14: https://finance.yahoo.com/quote/MASN/key-statistics?p=MASN
Source 15: https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion-watches-and-jewellery#
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Maison Luxe Inc offers luxury retail consumer items that are responsibly sourced and affordable. The company operates as a niche high-end luxury goods retailer, helping interested consumers obtain rare luxury items that may otherwise not be reliably available due to the nature of the luxury retail marketplace. It focuses primarily within the fine time piece and jewelry segments, both on a wholesale and business-to-consumer basis.